Business Signs Help Launch New Businesses
by BEN HOCHSTETTER on NOVEMBER 3, 2015
For many businesses, one of the major challenges comes with attracting new customers. With everything else you have to do, what is the best way to get your product or service out to potential consumers?
This is something all businesses must figure out — both new and existing businesses. There are many avenues new businesses can use to spread the word. Even established businesses must occasionally modify how they reach consumers. But marketing channels are always changing, and what worked 10 years ago won’t work now.
The town crier is one example of this evolution of advertising. No business uses a loudmouth on a corner anymore to draw attention, although it’s not uncommon to someone dancing in a costume or spinning a sign outside a business.
But business signs are one of the biggest channels to help promote your business effectively.
For new businesses, such as a retail business or a restaurant, having several marketing avenues will help to get the business off the ground. Window graphics are a great place to start for any new business with a storefront. You can easily change out your window graphics out as specials change; the graphics come in a variety of different colors and sizes. A logo plastered on the front of the window of the business is one of the best ways to remind potential customers that the business is open.
A large building sign also draws customers in. Channel letters, a light box, or dimensional letters are all great ways to attract the attention of potential customers too far away to see window graphics on the front of the business. A large sign, particularly a lighted sign, attracts customers from a farther distance than those folks just casually walking by the shop.
Business cards are also a key element to marketing, as employees pass these smaller marketing elements to friends and associates or left for pick up in cooperating businesses. Employees can also pass out flyers and postcards door-to-door on the grassroots side of marketing to further widen the net of potential customers.
If you would like more information on promoting your new (or existing) business with different signage products, please visit the Signarama website. You can also use our online store locator to find the Signarama store nearest you.
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